WASY TOTORA
TOTORA WASI, GENERATION OF LARGE SCALE DESIGNS
1. LOCATION
Parish: San Rafael de la Laguna.
Canton: Otavalo
2. INTRODUCTION
Totora Wasi is a community-based enterprise for the production and marketing of artisanal producers of totora (a plant that grows around Lake Imbakucha - Yahuarcocha).
Various crafts, basketry, ornaments and exclusive designs are made with natural fibres. The members are women and men from different communities. The artisans actively contribute to the artisanal, touristic, commercial and human development of the members and communities; and they promote community organisation and participation with local identity.
Totora Wasi generates work for several artisans from the parish of San Rafael de la Laguna
3. BENEFICIARIES
The direct and indirect beneficiaries will be 15 families of different artisans from the communities of the Parish of San Rafael de la Laguna, suppliers (locksmiths, carpenters, upholsterers, shops), as well as important clients from different cities in the country.
4. JUSTIFICATION
The Totora Wasi project was born from the need to continue designing and marketing products made from the natural fiber totora. The aim is to promote the production of totora crafts and the fair marketing of its products for the direct and indirect benefit of the communities involved, promoting participation and self-management to improve socio-economic conditions and the proper management of their environment.
With the reimbursable funds from FEDICE, we will largely be able to acquire the inventory of direct raw materials, the different metal molds.
The resources will be invested in the purchase of 300 bundles of already treated totora between fine and coarse, primary color dyes, it is necessary to process the dyed totora in different colors, structures and metal molds, the investment will be $ 9,000 which will be processed in different stages during the fiscal period 2023-2024.
5. OBJECTIVES OF THE PROPOSAL
General objective
Acquire raw materials and dyes for processing different colors to generate designs for different points of sale in the cities of Quito and Cuenca.
Specific objectives and their corresponding results and indicators
Increase labor to make the different designs with natural totora fiber.
Generate designs to be placed in different parts of the stores on a commission basis.
Generate brand positioning ideas in coordination with different professionals.
7. WORK STRATEGY
FEDICE's work will focus on injecting capital into the organization (purchase of raw materials) and its possible derivation into strengthening family finances through the creation of a Savings and Credit Fund.
This project promotes the job preservation of the 15 families that participate in the organization, and its positive effect on the generation of economic income that can be used to achieve better living conditions.